Fractional CRO · Strategic Advisory · Board Resource
Enterprise sales executive and revenue leader offering fractional CRO, strategic advisory, and board-level engagements for PE-backed, founder-led, and growth-stage companies ($10M–$100M revenue) in Group Benefits, Payroll, HCM, and adjacent B2B services.
JT
• Built sales organizations from scratch and led post-acquisition GTM integrations.
• Carried multi-million dollar personal quotas while leading executive revenue teams.
• Guided a company through a sale that closed at triple its prior valuation.
Jeff Thoms
About Jeff
After 30 years building and leading revenue organizations — from Paychex to TriNet to Atrium Health to Chief Revenue Officer roles at WhiteGlove Health and Benefit Resource (BRI) — I’ve learned that the best sales leaders never stop selling. I’ve built sales organizations from scratch, carried multi-million dollar personal quotas, led post-acquisition GTM integrations, and guided a company through a sale that closed at triple its prior valuation. Today I bring that same operating experience to PE-backed, founder-led, and growth-stage companies navigating growth, transformation, or go-to-market challenges — as a fractional CRO, strategic advisor, or board resource.
Credentials
U.S. Marine Corps Veteran | M.S., Management, Strategy & Leadership, Michigan State University | B.S., Global Business Management, University of Phoenix
Areas of Expertise
Fractional CRO / Strategic Advisory
Go-to-Market Strategy & Execution
Enterprise & Complex Deal Closing
Sales Team Building & Leadership Coaching
Channel, Broker & Partner Development
Revenue Operations, CRM & Forecasting Discipline
Post-Acquisition GTM Integration
Board Readiness & Advisory
Track Record / By the Numbers
87% revenue growth as CRO at BRI, leading to acquisition at 3x prior valuation
4x agency revenue growth at Paychex
32
Person sales organization led at Inspira Financial
13
Person Revenue Operations team led at Inspira Financial
24,000
HSAs opened in 2025 — a record year, 130% of prior best
#1
National Rookie of the Year & #1 ranked 401(k) sales rep at Paychex
Career Highlights
From early national recognition to CRO roles and acquisition-stage leadership, the throughline is practical sales execution paired with executive-level operating judgment.
Inspira Financial — Managing Director, Head of Sales, Health & Benefits (2024–2026): Authored the Partnership & Distribution strategy Inspira still operates on; grew broker-channel opportunity volume 38%.
Benefit Resource, LLC (BRI) — Chief Revenue Officer (2020–2024): Grew revenue 87%; led company through acquisition by Inspira at 3x prior selling price.
TriNet — VP Sales, East (2018–2020): Built an expansion sales region; grew President’s Club attainment from 4% to 30%.
Atrium Health, HEALTHWORKS — AVP Sales (2013–2018): Multi-million dollar personal quota carrier across bundled surgery, onsite clinics, and population health programs.
WhiteGlove Health — Chief Revenue Officer (2012): Doubled revenue in a six-month turnaround engagement.
Paychex Insurance Agency — Zone Sales Manager (2007–2012): Built a new division from scratch; grew revenue from $12.3M to $52.3M.
Paychex, HCM & Payroll Divisions — Sales Consultant (1996–2007): National Rookie of the Year; #1 ranked 401(k) sales rep nationally.
Engagement Models
Fractional CRO
Ongoing part-time revenue leadership for growth-stage or PE-backed companies needing executive-level GTM strategy, team building, and revenue operations discipline.
Strategic Advisory / Consulting
Project-based engagements focused on go-to-market strategy, channel/broker partnership development, or sales organization design.
Board & Advisory Roles
Ongoing strategic counsel for boards and leadership teams navigating growth, transformation, or M&A integration.
Engagement scope and terms are discussed individually per client needs.
Schedule a Conversation
The best way to explore whether there’s a fit is a conversation. Grab time directly on my calendar.
Prefer email? jeff@jeffthoms.com
Open Jeff’s Google Calendar booking page